The Ragged Rock Story

Surrounded by thousands of miles of rocky coastline along the frigid North Atlantic for hundreds of years, Newfoundlanders have developed an unrivaled resilience. The harsh realities of life in the North Atlantic brought its people a sense of independence and pride that still lives today.


For over 150 years the Pink, White & Green Flag has been the unofficial symbol of this spirit of independence. It speaks of the greatness of our past, a proud & defiant people with a truly distinct and unique culture. In this spirit, we present Ragged Rock, a distinct amber rum with a smooth finish that pays homage to a way of life and a culture that will never die.